Why Hip-Hop and Gaming are Still Scratching the Surface

Last week, Travis Scott brought 28 million of his closest friends together for a pivotal event. His Astronomical Fortnite performance hit all the big trends: A hip-hop superstar. The rise of gaming. The Metaverse. In-your-face product placement. And a quarantine-safe experience. These opportunities are top of mind, especially in this pandemic. Artists might not tour again until late 2021. They need other options, and Instagram Live streams won’t cut it (especially if the app can’t handle Babyface and Teddy Riley)…

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