Where Can Virtual Concerts Go After Travis Scott’s Fortnite Extravaganza?

On April 23, more than 12 million players of the battle-royale video game Fortnite put down their guns to watch a digital avatar of Travis Scott teleport around a beach, tower against a blood-red sky, and launch audience members into outer space. It was all part of a 10-minute virtual concert, the game’s biggest event ever, according to Fortnite maker Epic Games. All told, including four replays spread across three days, 27.7 million unique gamers attended the digital gig 45.8 million times. Its success catapulted “THE SCOTTS,” which premiered as part of the Fortnite set, to debut at No. 1 on this week’s Hot 100 chart…


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