What Place Will Virtual Tipping Have in the Post-Pandemic Music Industry?

As the pandemic has shut down economies across the globe, many artists are asking fans directly for cash — and music companies like SoundCloud and Spotify have added features to help them do so. While the “virtual tipping” common in China has long provided a way for users to support their favorite creators on music streaming platforms and social-networking apps like WeChat, those methods have yet to take off in Western markets. But the coronavirus crisis could help forge a path that would make virtual tipping — and other methods of virtual monetization — normalized in the U.S…


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