Is This The End For ‘Urban’ Music?

Imagine this: you’re a participant in a televised game show, and you’ve made it all the way to the final round. After you spin your wheel or choose your letters or pick your question, the only thing standing between you and all the money of your dreams is a simple task — define the term “urban contemporary.” Could you do it? Would you win that money? Despite an enduring debate around the name, it is, for many, still unclear what precisely constitutes the genre of “urban contemporary,” and how or why the meaning of the term has migrated over the last several decades. Industry stakeholders have been pushing to change the name since at least 2018…


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