5 Years of RapCaviar: Spotify’s Carl Chery Breaks Down the Power of the Playlist

Spotify didn’t know they would stumble upon a goldmine back in 2015 when they rolled out their RapCaviar playlist to showcase a mesh of emerging and superstar MCs, as the trendsetting playlist has become the most sought-after real estate in all of hip-hop. Before joining Spotify as the head of curation in 2018, Carl Chery describes the ubiquitous nature of what was bubbling with the seminal playlist as “inescapable” at times…

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