5 Years of RapCaviar: Spotify’s Carl Chery Breaks Down the Power of the Playlist

Spotify didn’t know they would stumble upon a goldmine back in 2015 when they rolled out their RapCaviar playlist to showcase a mesh of emerging and superstar MCs, as the trendsetting playlist has become the most sought-after real estate in all of hip-hop. Before joining Spotify as the head of curation in 2018, Carl Chery describes the ubiquitous nature of what was bubbling with the seminal playlist as “inescapable” at times…

Help us find the best hip-hop content on the internet


1VIBE is the front page of hip-hop. We provide a curated information stream of the best content from top industry sources. Everything you see on 1VIBE is hand-picked or produced by our team. We utilize technology and user submissions to discover content but our curators and writers make their own editorial decisions. Join our community and help us elevate hip-hop culture!