Why Spotify Has So Many Bizarre, Generic Artists Like ‘White Noise Baby Sleep’

You’ve probably never heard of them, but Relaxing Music Therapy has had a pretty damn successful music career. At least, on Spotify. This “artist” has more than 500,000 monthly listeners on the platform, all thanks to One Simple Trick: optimizing their name to show up prominently in Spotify’s search results. Spotify is full of “artists” like this…


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