After Years as Indie Heroes, Here’s Why Run the Jewels Signed a Record Deal For Its New Album

Run the Jewels has a new partner. After seven years, three albums and a number of clever marketing ploys to help the independent act grow its ever-widening fan base — including an unforgettable cat-themed remix project and frequent partnerships with Adult Swim — Run the Jewels will release its next album with BMG, the fourth largest record label in the world. The decision to introduce a label partner comes as mainstream recognition for the hip-hop duo comprised of Killer Mike and El-P continues to take their careers to new heights…

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