Why Nasty C Is South Africa’s Best Bet For a Mainstream Crossover

Nasty C had planned to spend part of May on a promotional tour that included stops in Japan, Africa and Los Angeles celebrating his upcoming Def Jam debut album, Zulu Man With Some Power — but then the coronavirus hit. Having just signed to Def Jam Recordings through a joint venture with Universal Music Group (UMG) Africa in late March, his team wasn’t going to let him lose momentum, though. The announcement of his signing came with the trap-leaning single “There They Go,” on which he raps, “I sign deals but I own my soul,” and a music video shot in his hometown of Durban, South Africa — and, apparently, a strategy for how to stay connected without leaving his home…

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