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Why the Music Business Should Be Looking Closely at Fortnite and Epic Games

In 2006, I worked my first shift as a beat journalist in the video game business — an industry I would go on to cover for the following half-decade. The big news that year was the arrival of Gears of War, developed for Microsoft’s Xbox 360, in which a troop of hefty marines (Delta Squad) aim to obliterate grotesque mutant forces (the Locust Horde) using massive guns and even more massive explosions. Gears of War didn’t exactly shovel a great deal of matter into the tube marked Evidence for Video Games’ Potential as Narrative Instruments for the Furtherment of Adult Cognition. It was, however, a truckload of fun…

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