How No Limit Records Became Hip-Hop’s Iconic Challenger Brand

The story of No Limit Records has a dark origin. Master P’s grandfather was killed in a work-related accident at a New Orleans hospital. The hospital settled a negligence claim over his grandfather’s death, and Miller got $10,000 of the money. Master P attended the University of Houston on a basketball scholarship before relocating to Merritt Junior College in Oakland to be closer to his family, who lived in nearby Richmond. At college, he learned the fundamentals of business, but he also learned about the system of trade. Consider entry-level concepts, things like Tax IDs, and ways to structure a company. That knowledge gave him an upper hand in negotiations…


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