Exploring subscription models in live music

Subscription models are for many a gold-standard in business innovation. They bring stable, recurring revenue and often generate positive cash flows: two strong arguments in a recession world. Many in entertainment have chosen this blueprint: Netflix, Spotify are prominent examples. In live music, Jukely deserves credit for launching a disruptive ‘Netflix of concerts’ a few years ago. It offered unlimited shows for $25+ per month a few years ago. While it was on paper a brilliant idea, it also appeared that the economics were hanging by a thread. It then wasn’t long before the business started to anger its users by reducing the number of shows. Yet, should we disregard subscription models? What if industry players, not 3rd party apps, decided to experiment themselves…


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