Instagram vs SoundCloud: the battle for the center of music culture

Coming out of the MySpace era, SoundCloud was easy to define. Now, in a mobile world with streaming as the default way of music listening, that has changed. I’ll go into why, as I explain why SoundCloud’s most important competitor is not Spotify, but Instagram. One started as music app, and the other as a photo app, but they’re both more: they’re children of the web 2.0 – the social web – and as such have become important platforms for communities. If SoundCloud is to thrive, it will have to figure out how to make up for ground lost to Instagram…


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