How to Survive a Viral Hit

In July, Kreayshawn began trending on Twitter as the platform’s users monitored the revival of her breakout song “Gucci Gucci” on TikTok. While fans reminisced about the song’s impact through tweets and danced to it on TikTok, Kreayshawn asked the world not to listen to the song. “Don’t buy Gucci Gucci or stream it,” she wrote on Twitter. “I get 0$ and I’m in debt to Sony for 800k.” She then directed fans to some of her newer music that wasn’t released when she was signed to Columbia Records (a division of Sony)…


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