How Loops Are Changing the Sound and Business of Rap Production

High school sophomore Vikas Prasad has one main goal: score a production placement with a major rap artist before the end of the school year. When he’s not in class, the 16-year-old spends most of his time making music in his bedroom in the suburbs of San Jose, California. Online, he’s part of a producer community that congregates around livestreams and beat marketplaces, hoping to learn the production trick or make the connection that will land them their big break…

Help us find the best hip-hop content on the internet


1VIBE is the front page of hip-hop. We provide a curated information stream of the best content from top industry sources. Everything you see on 1VIBE is hand-picked or produced by our team. We utilize technology and user submissions to discover content but our curators and writers make their own editorial decisions. Join our community and help us elevate hip-hop culture!