How Loops Are Changing the Sound and Business of Rap Production

High school sophomore Vikas Prasad has one main goal: score a production placement with a major rap artist before the end of the school year. When he’s not in class, the 16-year-old spends most of his time making music in his bedroom in the suburbs of San Jose, California. Online, he’s part of a producer community that congregates around livestreams and beat marketplaces, hoping to learn the production trick or make the connection that will land them their big break…


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