Sampling Ain’t Dead: Hip-Hop Producers Break Down The Formula

As an art form, sampling has been evolving for 35 years now. That’s about how long ago it’s been since the legendary producer Marley Marl revolutionized hip-hop production when, almost by accident, he figured out how to sample a drum beat from an existing record. It makes this a perfect time to look at the legacy, but also the trajectory, of sampling through a handful of snapshots. The NPR Video team conceptualized this series, The Formula, that takes us into the home studios of several iconic producers, or producers of iconic songs, to talk about their approach to sampling and how they’ve evolved as producers…


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