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As an art form, sampling has been evolving for 35 years now. That’s about how long ago it’s been since the legendary producer Marley Marl revolutionized hip-hop production when, almost by accident, he figured out how to sample a drum beat from an existing record. It makes this a perfect time to look at the legacy, but also the trajectory, of sampling through a handful of snapshots. The NPR Video team conceptualized this series, The Formula, that takes us into the home studios of several iconic producers, or producers of iconic songs, to talk about their approach to sampling and how they’ve evolved as producers…
In the late 2000s, hip-hop blogs were the chief curators for rising talent. One post could elevate an unknown artist to a subculture of hungry fans. Blogs attracted a group of millennials who…
Lil Uzi Vert has quickly become one of the most important rappers of the last decade, not just a product of a transitional moment in hip-hop but a defining star of it. In 2015, the then-20-year-old…
As an artist manager and A&R, I’d be lying if I wrote the music industry isn’t deeply concerned about its future. But while the current circumstances of COVID-19 have made things difficult…
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