Why Hip-Hop Fans Miss the Blog Era

In the late 2000s, hip-hop blogs were the chief curators for rising talent. One post could elevate an unknown artist to a subculture of hungry fans. Blogs attracted a group of millennials who embraced the internet well before the music industry. Drake, J. Cole, and Kendrick Lamar have each paid respect to the websites that put them on when they were coming up. Blogs were more than a place to find new music. They were an experience. Each site had its community. The desire for those experiences is as strong as ever, especially in the streaming era. Other outlets have since taken their place, but it’s not the same…

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