How this artist grew to 500,000 monthly listeners on Spotify without playlists

Three years ago the northern Virginia conscious hip hop artist Lucidious was struggling to get listeners to his music. He had about 150 monthly listeners on Spotify (no I didn’t forget a zero) with merely 45 followers, about 1,500 followers on Instagram and Facebook. And was making less than $100 a month from his music. Fast forward to today, three years later, he now has over 500,000 monthly listeners on Spotify…

This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition).


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