‘More Is More’: Why Hip-Hop Stars Have Adopted The Instant Deluxe Edition

Lil Baby’s album My Turn was never supposed to have a deluxe edition. “That wasn’t in our plans,” Pierre “Pee” Thomas, CEO of Quality Control Music, tells Billboard of the Atlanta rapper’s first solo project in nearly two years. Upon its Feb. 28 release, the 20-song album topped the Billboard 200 chart with 197,000 equivalent album units earned, according to Nielsen Music/MRC Data, and Lil Baby was gearing up for a summer headlining tour that would serve as a victory lap for his biggest album bow to date. That tour, of course, won’t happen this summer, due to the coronavirus pandemic…

Help us find the best hip-hop content on the internet


1VIBE is the front page of hip-hop. We provide a curated information stream of the best content from top industry sources. Everything you see on 1VIBE is hand-picked or produced by our team. We utilize technology and user submissions to discover content but our curators and writers make their own editorial decisions. Join our community and help us elevate hip-hop culture!