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Spotlight: Fadia Kader Is the Woman Boosting Instagram’s ‘Verzuz’ Battles & More Viral Music Moments

As the strategic partnerships lead of music at Instagram, Fadia Kader is usually at work behind the scenes of many of the app’s viral music moments. Before the COVID-19 pandemic, this meant working with artists such as Billie Eilish, Tierra Whack and Taylor Swift, sharing best practices and identifying rising talent both on and off the app. Now, the Instagram music team — a small group of three, including Kader — is working remotely to make sure artists are connecting with fans as effectively as possible while we’re all stuck at home…


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