Coming in at 2 minutes and 49 seconds in length, “ifhy” is a charming release for numerous reasons, a central one of which is the catalog that it exists within. Over the years, ericdoa has orbited around hip-hop just as much as he has indie and even alternative music, never shying away from his clearly-broad palette of tastes. And yet, even while weaving between several genres, the CT-based talent has managed to slowly improve his chops in each stylistic area, with “ifhy” acting as perhaps his best release to date in the more poppy, alternative space…


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