Inside Dua Lipa’s ‘Future Nostalgia’ Campaign

The week of March 21, when Dua Lipa’s second album, Future Nostalgia leaked online, she was supposed to be flying to New York for her appearance as musical guest on Saturday Night Live. Instead, because of the ongoing pandemic, Lipa was home in London sharing a tearful Instagram Live about the decision to release her project a week earlier than expected. “I’m not sure if I’m doing the right thing,” she said. “Make of it what you will; I hope it brings you some happiness and I hope it makes you smile and I hope it makes you dance — and I hope I make you proud”…

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