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The Mystery of Doja Cat’s Unimpeachable TikTok Reign

Now, with the flood of brand partnerships and influencer mansions on TikTok, it can feel like everyone has a ring light and a surgically enhanced ass. Lots has changed since Haley Sharpe first joined the platform over a year and a half ago. Instead of surfacing new, unexpected sounds, users are more concerned with guaranteeing their own “hype” by reaching for what’s already popular to generate trends. And chief among what’s popular right now is Doja Cat…

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