#BlackoutTuesday: A Music Industry Protest Becomes a Social Media Moment

What began as an attempt by two music insiders to pause business as usual across the industry on Tuesday, in response to the protests sweeping the nation, broadened and morphed overnight on social media into a less focused action, resulting in a sea of black boxes across Instagram and other platforms. Brands including Spotify, Live Nation, Apple, TikTok and many of the largest record companies said on Monday that they would cease most operations the following day, in light of the demonstrations sparked by the death of George Floyd in Minneapolis. The industry blackout initiative, which started under the hashtag #TheShowMustBePaused, was the brainchild of two black women who work in music marketing, Jamila Thomas and Brianna Agyemang…


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