Black People Have Kept The World Entertained During Lockdown–But At What Cost?

It’s still very uncertain how the music industry will recover from COVID-19 and the global pandemic. There will be a new norm across the board which many have already begun to experience, especially those who rely on IRL interaction. A lot of artists will find themselves having to make hard decisions, and those bearing the brunt of this will be those in the margins. While many brands and platforms have scaled back production and content creation, independent black creators and artists have found themselves working double-time in the current environment. Not by coincidence either, but many of the more popular platforms that have arisen during lockdown—such as Verzus, No Signal, Continental GT and more—have set themselves up for longevity long after lockdown, mainly because they’ve understood the needs of the audience…


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