The secrets behind the runaway success of Apple’s AirPods

If you started a business in an ultra-competitive space in consumer tech, and within three years it was earning more revenue than AMD, Spotify, Twitter, Snap or Shopify, you’d justifiably be pleased with yourself. Apple’s wearables, home and accessories division has done just this, and you can bet that its collective corporate socks are rolling up and down in glee with every mention, internally and externally, of its favourite creation: AirPods. The wireless earphones made the company an estimated $7.3 billion…


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