Amazon, Facebook, and Instagram Are Each Launching Music-Tech Projects

When Marshmello and Halsey wanted to tease their new song, “Be Kind,” at the end of April, they enlisted the help of the biggest TikTok star, Charli D’Amelio, to do so. On Wednesday, the pair employed another creative marketing initiative by launching “the first-ever musical experience” for Amazon’s voice-activated Echo products. From May 27th to June 2nd, users can ask their Echo devices, “Alexa, what’s Marshmello’s [or Halsey’s] thought of the day?” to get a peek into the celebrities’ minds, according to representatives from Halsey’s label, Capitol Records…


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